That’s her.
Ashley Frederick (She/her) is a multi-disciplinary artist working in theatre and film.
In 2020, after graduating York University’s Devised Theatre program in the midst of a global pandemic, live-experienced events turned digital and Ashley followed suit.
As a full-time independent creative, she has specialized in Production Design and Art Direction; designing for long and short format narrative series, print and digital ads, and anything entertainment. Her work can currently be seen on Crave, Amazon Prime, and international TV broadcasting. She completed the Trainee Assistant Art Director (TAAD) Program with the Director’s Guild of Canada in 2025. Since 2023 she’s supported Reel Canada’s Industry Workshop Series, by sharing her knowledge and industry advice to high school students across Canada as a Guest Speaker.
Clients + Collaborators include:
A&E Network / History Channel, Cineplex, IKEA, Lexus, Blink 49, Breathe Entertainment, Dentsu, L50, Fae Pictures, Black Lake, Heirmanos, and more.
Ashley is grateful for the support her work has received, and for the opportunity to tell diverse, ambitious, and impactful stories. She is based in Toronto (Tkaronto) Ontario.
Ashley’s previous life in theatre included devising, directing and stage/production management, shaping her unique creative eye and multi-lensed approach to visual storytelling.
Devised Theatre, a collaborative, non-hierarchical form of theatre making, formed her belief in creating art through instinct, group collaboration, and curiosity. She also developed the management and logistical skills needed to bring artistic works to life.
As a producer, Ashley has assisted on works including the site-specific production of THE MUSIC MAN (Talk Is Free Theatre, 2016), and developed a youth mentorship program for THE CURIOUS VOYAGE, a 3-day intercontinental theatre experience (Talk Is Free Theatre, 2018).
Recent director + devisor credits include RETROGRADE (Theatre By The Bay, Simcoe County Theatre Festival, 2022), and the devised piece ALONE, WITH YOU (Public Energy Performing Arts, 2020 season). AFTER GEORGE, her 4th year devised theatre work, premiered at York University and was remounted at The Theatre Centre in 2019 as part of YesFEST’s collection of new work.
Select stage management credits include GREEN SKIES (Theatre By The Bay, 2021), SUMMER OF SEMITISM (The Paprika Festival, 2021), and BLUE SHOW (InspiraTO, 2018); ASM credits include MNO BIMAADIZIWIN (Theatre By The Bay, 2021), DARLING OF THE DAY (Talk Is Free Theatre, 2016) and RENT (VCP, 2015).
Our first of many “Money Pile” builds… Early August, 2024. Preparing for Episode 1 - BEAST GAMES - Released on Amazon Prime, reaching #1 Most Streamed in 81 countries.
It was literal madness, and the most fun I’ve ever had.